Web 2
Brand Guidelines
The Zapme Web2 Brand ensures a consistent and recognizable brand presence in the digital and consumer world by providing clear standards for communication, design, and user experience.
Primary Logo
The Zapme primary logo for Web 2 is fixed artwork. It may not be altered or recreated in any way. The logo is the primary element of the company identity. Because it spells out the name of the company, use it in situations that require the brand to show up in an official capacity or to initally establish brand identity.
Primary Logo Clear Spacing
A margin of clear space equivalent to half the height of the wordmark itself is drawn around the wordmark to create the invisible boundary of the area of isolation.
Icon Mark
The ‘telephone’ icon mark represents many things important to the ‘Zapme’ story. It is an abstract traditional telephone that is a fusion of the old traditonal way of communicating with a new modern way of communicating. The icon also serves as the home icon on the Zapme application, instilling it in the minds of the users.
Icon Clear Spacing
A margin of clear space equivalent to half the width of the icon itself is drawn around the icon to create the invisible boundary of the area of isolation.
Zapme Green
#4FDC68
Zapme Green
#00CA9D
Logo Dont's
We pride ourselves on brand consistency. When using the ‘zapme’ brand, the following rules should be adhered to at all times.
DO NOT add drop shadows, bevels, outlines or other effects.
DO NOT distort, stretch or alter the wordmark in any way.
DO NOT use other gradients not recommended within the wordmark.
DO NOT place on low contrast colours
DO NOT apply transparency effects to the wordmark.
DO NOT use logo as a frame for imagery
DO NOT rotate the wordmark for any reason
DO NOT apply logo in low resolution
Press inquiries
Please direct inquiries to: admin@zapme.co
